- Graduating December 2019
Our new Content Strategist Celestia Lorei is excited to gain more professional experience in her field here at TAD! She’s a senior SMAD major with a creative advertising concentration from Fredericksburg, VA and discovered TAD through a professor’s suggestion.
Celestia says she likes content strategy because every company needs it, and it’s fun to help them and imagine new strategies. “Every company has something to tell.” Her major is a huge help here, but her past experience has also been important to her professional development. In 2015, she did two advertising internships back-to-back for three months in South Africa, where her mom is from. (Before that, she had only ever been for Christmas vacations!) While immersing herself in the bridal venue and financial firm’s work, she discovered that this could really be the job for her.
She lived on the venue while she interned and said that one of the coolest parts was that, “I’d walk to work and there’d be monkeys in the trees.” She’s always doing her best to help out TAD’s clients, but she also likes to paint rocks in her free time. She chooses ones that catch her eye and often paints them with the landscapes of where she found them. Celestia is also the Vice President of the club rowing team, which she wakes up at 5am every morning for. Other than that, she likes hammock-ing and kayaking and says she doesn’t trust dolphins because they’re too smart.