The Great Chair Paint-Off is an annual event where students and organizations have the opportunity to leave their mark on JMU’s campus by painting a chair in TDU. Since this year was the first occurrence of the event, TAD was responsible for creating a recognizable brand for the event to be used for years to come. Kaylan Wood was tasked with creating this brand, which aimed to be colorful, eye-catching, and fun. The poster combined elements of both photography and hand-lettering to create a DIY aesthetic to mimic the nature of the event. The design implementation of the project took about a month.