By: Peter Friesen
Going from college to the working world is a rough transition. Suddenly everyone around you expects you to know what you’re doing, and you don’t. Many college students have no experience with this kind of professional work environment having come straight from sixteen years of strictly disciplined schooling and retail work. To be able to take responsibility over your own projects, especially in more creative fields like marketing, takes an enormous amount of confidence that can only be gained from experience in the field, which most employers require.
The University Unions office of Technology and Design seeks to create, “the same atmosphere that you would find outside of college,” says senior SMAD major and first-year Content Strategist Celestia Lorei.
Working in a professional environment like Tad, who also understands the burden of being a student, prepares and pushes students in a constructive, positive way without becoming overwhelming. But, while Tad does seek to emulate a work environment, there is an equal mix of work and play. All the employees know each other and there’s no shortage of work outings and celebrations.
Over this past summer, Celestia sought to broaden her professional experiences and find how she wanted to apply her marketing major. She applied to Tad without a specific job in mind and was suggested content strategy, or how Tad’s clients should apply the marketing products that are made for them. Marketing is a growing field with the explosion of the internet and social media. Companies need their content professionally managed to create the brand they seek to emanate. Through TAD, Celestia discovered an interest in content management. She was not sure how she would fit into the team but has since made a great content strategist and loves the creativity that comes with marketing.
It takes practice to funnel creativity into products clients envision, but as Celestia gained experience “meeting with clients, [she] learned how to best help them.”
Due to improved communication and experienced creative problem-solving skills, employers and possible internships will be more likely to hire a newly-grad. Because of the rise of the internet, there has been a stark increase in brand awareness and a demand for employees’ literate in modern media. Millennials are more aware of how to wield social media but are viewed as less professional to many employers. But with experience in the field comes professionalism.
Upperclassmen like Celestia are setting their sights towards careers but are worried about the prospects. With time in creative fields comes the requirements sought by employers. But working can also help you figure out what how to apply your individual skillset to the world. Experience helps employers find the right candidates and individuals find the right career. Tad gave Celestia experience and can give any student with the right mindset what they need to succeed after college.