Area Information
Driving Directions
From I-81 North
Traveling north on 81, take exit 245 and turn right. Immediately get into the left turning lane. Make a left onto Forest Hill Rd. At the stop sign, make a left onto Oak Hill Rd. Continuing on Oak Hill, the Convocation Center will be on the left followed by the Arboretum on the right. Make a left at the JMU entrance onto Carrier Drive. The Festival Conference and Student Center is 0.25 mile on the left.
From I-81 South
Traveling south on 81, take exit 245 and turn left. After crossing over the highway, get into the left turning lane. Make a left onto Forest Hill Rd. At the stop sign, make a left onto Oak Hill Rd. Continuing on Oak Hill, the Convocation Center will be on the left followed by the Arboretum on the right. Make a left at the JMU entrance onto Carrier Drive. The Festival Conference and Student Center is 0.25 mile on the left.
Parking
All visitors to campus must have a valid parking permit. For more information, please see the Festival Event Parking page or the JMU Parking Services website.
Hotel Guide
Hotel Name |
Phone Number |
Total # of rooms available |
# of single rooms |
# of double rooms |
Conference Rate |
| Comfort Inn* | 540-433-6066 | 102 | 16 | 86 | $65 – $79** |
| Courtyard by Marriott | 540-432-3031 | 125 | 90 | 35 | $79** |
| Days Inn | 540-433-9353 | 89 | $56** | ||
| Holiday Inn* | 540-433-2521 | 100 | $60** | ||
| Best Western | 540-433-6089 | 98 | 22 | 76 | $69** |
| Hampton Inn | 540-432-1111 | 100 | $75** | ||
| Jameson Inn | 540-442-1515 | 60 | 30 | 30 | $74** |
| Sleep Inn | 540-433-7100 | 81 | 35 | 46 | $75** |
* Holiday Inn and Comfort Inn are side by side on shared property.
** Please note: A 11% sales tax will be added to the Conference Rates. Conference Rates are subject to change based on hotel rate increases.
James Madison University’s Conference Services can coordinate hotel room needs for your group.
Dining Guide
| Restaurant | Address | Phone | Cuisine | Cost |
| Applebee’s | 1860 E. Market St | 540-438-8121 | Grill and Bar | $$ |
| Bluestone Inn | 9107 N Valley Pike | 540-434-0535 | American | $$$ |
| Bob Evans | 196 Burgess Rd. | 540-574-4666 | American | $$ |
| Boston Beanery | Market Square East | 540-433-1870 | American | $$ |
| Bravo Italian Eatery | 1647 East Market St. | 540-438-8985 | Italian | $$ |
| Bruster’s Real Ice Cream | 221 University Blvd | 540-801-0700 | Ice Cream | $ |
| Chili’s Grill and Bar | 1572 E. Market St. | 540-564-1142 | Tex-Mex | $$ |
| China Jade | 1790 East Market St. | 540-564-1922 | Chinese | $ |
| Cold Stone Creamery | 245 Burgess Rd. | 540-432-0677 | Ice Cream | $ |
| Dave’s Taverna | 95 South Main St. | 540-564-4487 | Greek | $$$ |
| El Charro | 1570 E Market St. | 540-564-0386 | Mexican | $ |
| El Charro | 1580 S Main St. | 540-433-3189 | Mexican | $ |
| International House of Pancakes | 1019 University Blvd. | 540-438-9251 | American | $$ |
| Jalisco | 243 Neff Ave. | 540-434-8634 | Mexican | $ |
| Jess’s Lunch | 22 S. Main St. | 540-434-8282 | American | $ |
| Jess’s Lunch #2 | 1746 E Market St | 540-434-8280 | American | $ |
| Joshua Wilton House | 412 S. Main St. | 540-434-4464 | Fine Dining | $$$$ |
| Kline’s Dairy Bar | 58 E Wolfe St. | 540-434-6980 | Ice Cream | $ |
| Kyoto Steakhouse | 829 E. Market St. | 540-574-4901 | Japanese | $$ |
| L’Italia | 815 E. Market St. | 540-433-0961 | Italian | $$$ |
| O’ Charleys | 101 Burgess Rd. | 540-432-6662 | American | $$ |
| Outback Steakhouse | 261 University Blvd. | 540-438-0190 | Steak | $$ |
| Panera Bread | 295 Burgess Rd. | 540-433-6333 | American | $ |
| Qdoba Mexican Grill | 223 Burgess Rd. | 540-564-1515 | Mexican | $ |
| Red Lobster | 2121 E. Market St. | 540-564-2719 | Seafood | $$ |
| Ruby Tuesday | Valley Mall | 540-432-9080 | American | $$ |
| Taste of Thai | 919 S. High St. | 540-801-8878 | Thai | $$ |
| Texas Roadhouse | 1860 Evelyn Byrd Ave. | 540-801-0324 | Steak | $$ |
| Texas Steakhouse | 1688 E. Market St. | 540-433-3650 | Steak | $$ |
| The Blue Nile | 1251 Virginia Ave. | 540-432-6453 | Ethiopian | $$ |
| Traditions | 625 Mt. Clinton Pike | 540-438-0301 | American | $$ |
Airports
James Madison University is located less than 20 minutes from the Shenandoah Valley Regional Airport, and approximately one hour from the Charlottesville Albermarle Airport. It takes about 2 hours to drive to campus from from Richmond International Airport, Washington Dulles International Airport, or Reagan Washington National Airport.

